I’m a leadership and confidence coach helping people feel more like themselves when the spotlight is on them.

Before coaching, I spent nearly two decades at the BBC and across the creative industries, working in environments where communication, visibility and presence really mattered. I saw firs hand how powerful it can be when someone feels comfortable being seen and heard. The best communicators were rarely the loudest or most polished. They simply looked comfortable in themselves.

At the same time, I also saw how quickly pressure and visibility could change the way people experienced themselves. And I recognised that feeling too.

There were situations where I felt completely confident and at ease. But put me in a meeting where I needed to pitch an idea, or an interview where I really wanted the job, and suddenly something shifted. I became more self-aware, more tense and much less like myself.

Later, when I became a coach, I started noticing the same pattern in so many capable, talented professionals. People who knew their stuff, cared deeply about what they did and had so much to offer, but when the stakes felt high or attention turned towards them, they stopped feeling like themselves.

That became the beginning of Inside Out Confidence.